Brand Style Guide

The Lenoir-Rhyne University Brand

The Lenoir-Rhyne brand is the summation of our values, mission and vision. It is a representation of our commitment to liberate mind and spirit, clarify personal faith, foster physical wholeness, build a sense of community, and promote responsible leadership for service in the world. The LR brand is much more than a logo, it is a visual summation of who we are.

Digital Style Guide

Our digital style guide and library provides guidelines for usage, documentation and raw code for all of Lenoir-Rhyne University digital patterns, components and templates. All of this is provided to assist you and LR's campus partners in creating, designing and developing robust and accessible digital experiences across all Lenoir-Rhyne University digital properties. 

Before beginning a website or digital project, please contact Doug Minor, associate vice president for marketing and communications, at doug.minor@lr.edu to review your goals, objectives and accessibility compliance for your project. 

Photography & Video

We strive to capture photography and video content that authentically embodies the essence of the LR brand. Our commitment is to deliver visuals of the highest quality, executed in a candid and journalistic style. These visuals are more than just images; they are the visual language that speaks to the heart of LR's identity. In this brand guideline, you will find the principles and standards that guide our visual storytelling, ensuring that every image and video reflects the core values and personality of the LR brand.

To assist you in capturing the best possible photography and video, we have produced the following two guides which are useful whether you are using professional equipment, your smartphone or computer. 

• Photography Guidelines
• Video Guidelines

Photography & Video Principles

• Quality Above All: Our visuals should always strive for excellence. We aim to create photographs and videos that are not only technically superior but also emotionally resonant. Attention to detail, sharpness and color accuracy are our top priorities.
• Candid and Journalistic Style: LR is about authenticity, and our visuals should reflect this authenticity. We prefer candid and journalistic styles that capture real moments, real people and real emotions. Our content should tell a genuine, unscripted story.
• Consistency: Consistency in style and tone is crucial for building brand recognition. We maintain a consistent look and feel across all photography and video content to reinforce the LR brand identity.

Photography Guidelines

• Natural Lighting: Whenever possible, use natural lighting to create a warm and inviting atmosphere in our visuals.
• Minimal Editing: Keep post-production editing to a minimum. Our goal is to showcase the true essence of the moment.
• Diversity and Inclusivity: Our visuals should represent the diversity of our audience and the inclusivity of the LR brand. Ensure that our photographs reflect a broad spectrum of genders, majors/programs, races/ethnicities and backgrounds.

Video Guidelines

• Storytelling: Every video should tell a compelling story that aligns with LR's values and messaging. Use a narrative structure to engage viewers.
• Cinematic Techniques: Employ cinematic techniques, such as creative framing, smooth camera movements and selective focus, to enhance storytelling.
• Sound and Music: Pay close attention to sound quality and music selection. The audio should complement the visuals and evoke the desired emotional response.

Branding Elements

• Logo Usage: Follow the LR logo usage guidelines strictly. Maintain proper sizing, clear space and color consistency.
• Typography: Use the designated fonts for all text elements in videos and photographs. Consistency in typography is key to brand recognition.
• Color Palette: Stick to the approved color palette for all visuals. This consistency reinforces LR's visual identity.

By adhering to these brand guidelines, we ensure that every photograph and video bearing the LR brand reflects our commitment to quality, authenticity and the genuine spirit of LR. Upholding these standards in our visual storytelling endeavors strengthens the connection between LR and our audiences through captivating visuals.

University Logos & Marks

The following Lenoir-Rhyne University logos and marks are only to be used for official marketing and communications by the university. Do not use them for individual distribution or to promote private businesses. Do not alter or change any Lenoir-Rhyne logos or media downloads. Logos used on any merchandise that is sold or given away for free must go through a licensed vendor and pay royalties. Please contact Marketing and Communications if you have any questions.

Colleges, departments, programs, departments and offices are considered sub-brands of Lenoir-Rhyne University. As such, these entities are not permitted to create their own logo that differs from the approved Lenoir-Rhyne University logo for a sub-brand. Contact Marketing and Communications for design assistance for approved sub-brand logos for colleges, schools, programs, offices, etc. Subrands should also avoid the addition of text taglines or other text statements adjacent to Lenoir-Rhyne logos that may be confused as representing the Lenoir-Rhyne brand.

Please note that high-resolution versions of logos are provided for print projects in .eps format. Logos in .png format can be used for digital projects, including websites, emails, social media, etc. Both .eps and .png logos are provided with transparent backgrounds.

Two-color stacked logo. Preferred logo for all materials and communications.

• Two-Color Stacked Logo.eps
• Two-Color Stacked Logo.png

• Black Stacked Logo.eps
• Black Stacked Logo.png

This is a white/reversed logo on a transparent background.
The black background is used for display only. Don't use a black, red or white rectangle around Lenoir-Rhyne logos as shown. 

• White Stacked Logo.eps
• White Stacked Logo.png
   

• White Stacked, Red Slanted Background.eps
• White Stacked, Red Slanted Background.png
   

• LTSS Red and Black.eps
• LTSS Red and Black.png
• LTSS Red and White.eps
• LTSS Red and White.png
• LTSS White.eps
• LTSS White.png